At WAG Nutrition, we get questions like, “why has my weight loss stalled?”, “how do I know if I need a reverse diet?” and “when should I start a reverse diet, anyway? Is it really possible to lose fat by reverse dieting?”. We’re answering those questions starting with the big one: What is reverse dieting, anyway?

Nutrition coaching is often the key reason people come to you, but creating a safe space for your clients is why someone will stay. The role of a nutrition coach is not to tell a client exactly what to do and demand they do it to a T. It is your job to work with your client to find solutions that best fit their lifestyle by asking questions that help guide them to find what works best for them.

“Do I need an email list?” As a nutrition coach, you may find yourself asking this question on the reg. And, if you’re reading this post you probably already have an inkling of what the answer is going to be... The quick answer is YES! You need an email list.

Wouldn’t it be nice if you had a big list of proven methods nutrition coaches use to get clients? I mean, if someone created this list, all you’d have to do is make your way through the framework, put in the effort, and BOOM... You’d start really attracting the kind of people you want to work with.

Creating a coaching value system is key to your personal growth and the growth of your clients. It also plays a big role in the success of your business.

Learn to narrow down your niche as a nutrition coach to set yourself apart from your competitors AND help attract your ideal clients.

Want to stand out in the nutrition coaching industry? The key is developing your brand voice in a way that is authentic and compelling to your audience. We get it, it can feel scary to find and trust your voice. But, it isn’t as difficult as it may sound or seem.

Here is the secret to creating the perfect nutrition plan for your client: what is “perfect” for them is the plan that meets them where they’re at. The “perfect” plan takes more than just the numbers into account. Here is why.

Are you nervous about coaching your nutrition client through a CrossFit or functional fitness competition? You’re not alone.

As a quick reminder, this 3-part article series examines five common challenging client scenarios. We didn’t pull these out of thin air — they came from our community of WAG Coach Certification graduates and those who are in the WAG Business Program.

Just because a situation is challenging doesn’t mean it’s unwanted. Challenging client scenarios offer huge opportunities for growth as a coach. They’ll allow you to flex your coaching skills to find a solution.

Just because a situation is challenging doesn’t mean it’s unwanted. Challenging client scenarios offer huge opportunities for growth as a coach. They’ll allow you to flex your coaching skills to find a solution.