WAG Articles & Posts

Want to stand out in the nutrition coaching industry? The key is developing your brand voice in a way that is authentic and compelling to your audience. We get it, it can feel scary to find and trust your voice. But, it isn’t as difficult as it may sound or seem.

Here is the secret to creating the perfect nutrition plan for your client: what is “perfect” for them is the plan that meets them where they’re at. The “perfect” plan takes more than just the numbers into account. Here is why.

Are you nervous about coaching your nutrition client through a CrossFit or functional fitness competition? You’re not alone.

As a quick reminder, this 3-part article series examines five common challenging client scenarios. We didn’t pull these out of thin air — they came from our community of WAG Coach Certification graduates and those who are in the WAG Business Program.

Have you heard of “reverse dieting”? It’s a concept that’s become increasingly popular over the last few years in the nutrition world. If the idea of eating more while staying lean sounds intriguing, you’re in the right place!

Just because a situation is challenging doesn’t mean it’s unwanted. Challenging client scenarios offer huge opportunities for growth as a coach. They’ll allow you to flex your coaching skills to find a solution.

Just because a situation is challenging doesn’t mean it’s unwanted. Challenging client scenarios offer huge opportunities for growth as a coach. They’ll allow you to flex your coaching skills to find a solution.

If you can get your clients to use ANY of these tips with ANY degree of consistency, they will have their most successful holiday nutrition to date.

Find out how to become a certified WAG Nutrition Coach, what the requirements are for certification, and how it is different from other certifications.

The most common worry we hear from prospective nutrition coaches is that they lack confidence in their ability to get clients. Today I am going to write about one of the new strategies we’ve used at WAG to get new clients: hosting a challenge!

In September 2019, we surveyed 3,000 people on the WAG Coach Certification waitlist. One of the questions was, “What is the biggest obstacle preventing you from becoming a nutrition coach?” The most popular response? A lack of confidence.

Online nutrition coaching is a relatively new field so I can understand why they (and maybe you too) feel a little skeptical and unsure about whether it’s possible to find success in it. Well, I am here to tell you that success is possible.