Your Personalized Transformation Starts Here
Get the personalized coaching that fits your lifestyle. No restrictions, no guesswork - just the support you need to succeed.
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How it works
See How WAG Works
Watch this short video to understand how our personalized nutrition coaching approach helps you achieve lasting results without giving up the foods you love.
Pricing Plans
Choose Your Membership
Commit to your health—get a discount. Buy a 3, 6, or 12-month coaching membership upfront at a discounted rate. Once you purchase your prepaid membership, apply your code at checkout anytime.
Schedule a free callEssentials
Great for new and seasoned macro trackers
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- Members exclusive Discord community
- New member packet
Billed month to month, option to cancel after . Purchased a WAG Prepaid Membership? Enter your WAG Prepaid Membership code in the promotion code field at checkout to redeem.
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 50% off annual Macros First subscription
Billed month to month, option to cancel after . Purchased a WAG Prepaid Membership? Enter your WAG Prepaid Membership code in the promotion code field at checkout to redeem.
Lite
Only for seasoned macro trackers.
- Personalized Macro Prescription
- 2 check-ins per month
- 24/7 messaging with your coach
- Data tracking in our app Seismic
- New member packet
WAG Lite is only available to those who have been members for over 3 months.
Essentials
Great for new and seasoned macro trackers
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- Members exclusive Discord community
- New member packet
Your subscription is billed upfront. After your pre-paid membership ends, it transitions to month-to-month billing.
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 50% off annual Macros First subscription
Your subscription is billed upfront. After your pre-paid membership ends, it transitions to month-to-month billing.
Essentials
Great for new and seasoned macro trackers
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- Members exclusive Discord community
- New member packet
Your subscription is billed upfront. After your pre-paid membership ends, it transitions to month-to-month billing.
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 50% off annual Macros First subscription
Your subscription is billed upfront. After your pre-paid membership ends, it transitions to month-to-month billing.
Essentials
Great for new and seasoned macro trackers
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- Members exclusive Discord community
- New member packet
Your subscription is billed upfront. After your pre-paid membership ends, it transitions to month-to-month billing.
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 50% off annual Macros First subscription
Your subscription is billed upfront. After your pre-paid membership ends, it transitions to month-to-month billing.
Why a 3-month commitment?
WAG is not a quick-fix program; it takes time to build habits and see results.
We ask that you invest in us so we can invest in you, which is why our nutrition coaching memberships require a 3-month commitment.
Within your first three months, you have the option to upgrade your account. Downgrades and cancelations are possible after your three-month commitment is complete.
What to Expect
Whether you're looking to lose weight or aiming to build muscle mass — this program is customized to help you achieve the results you're after.*
Months
- Get your custom macros and begin building a relationship with your expert coach.
- Learn what your body needs in order to feel and perform at its best
- Refine your macro-tracking skills and learn WAG's tracking best practices.
- Familiarize yourself with the serving sizes and nutritional composition of your favorite dishes.
- Build habits and routines specific to your body composition and performance goals.
- Discover patterns in underlying food tendencies (emotions, triggers, cravings, etc.)
- See positive improvements in body composition and workout performance.
Months
- Confidently alternate between consistency and flexibility based on your goals and life events (vacations, holidays, sickness, etc).
- Understand what it takes to reach your body composition and performance goals.
- Notice the positive impacts of healthy habits outside of food choices, such as sleep, stress management, hydration, and more.
- Employ meal timing strategies to achieve specific energy and recovery outcomes.
- Experience the importance of consistency over time to see the best possible results.
Months
- Rely on your coach as an unbiased party to remind you of your goals and hold you accountable when necessary.
- Your healthy habits are now automatic.
- Understand how to shift your nutrition strategies as your goals change.
- Make confident food quality and quantity decisions without tracking your macros (if desired).
*This is just one example of how your journey may look. Your coach will tailor your plan based on your goals, tracking experience, and more! Results may vary. Following your coach's guidelines is required for the best results.
Meet Your Certified Health Coach
Schedule a free discovery call to learn how personalized nutrition coaching can help you reach your goals.
Whatever you're chasing,
we can help you get it.
Real people. Real results. Real sustainable change.
Matt Luff
“Tracking Macros is sustainable for life, some days I use my food scale some days I estimate. If I'm in a rush or on the road all day for work I stop and grab things I can easily scan into MFP. At the end of the day if I need to balance things out I can easily make a shake to the exact numbers I need. I would recommend anyone that is on the fence to jump in and give it a try for 3 months, be honest with your coach and be honest with yourself. The results will then follow.”
male, 30-39, frequent exerciser, parent
Madelyn Warren
WAG is a program that is quite different to anything else I have tried. I seriously cannot thank my coach enough for the endless support she has had for me over the last year, she has helped me become the person I am today and the person I continue to grow into.
Testimonial, Result, female, 16-19, athlete
Rose O.
Working with my coach at WAG has genuinely changed my life! It's been a journey that I'm forever grateful for, and for two reasons: I have changed physically and mentally for the better, and I cannot wait to improve even more.
Result, Testimonial, female, 20, 20-29, frequent exerciser
Doreen P.
The focus on the entire person and how mindfulness focused nutrition can fit into your life was key for me. I loved that the program focuses on the person as a whole (sleep, mental health, stress levels). The positivity and optimism of my coach was refreshing each week.
40-49, frequent exerciser, parent
Dana Schell
My coach has always been there to help me get back on track if I veered too much. I have been able to maintain my weight within 3 lbs since August. This seems to show that the weight loss is sustainable and has allowed for an entire lifestyle change. I am now looking to do my next cut soon and I am excited to see what my body can do.
30-39, frequent exerciser, parent
Laura N.
Having a coach to talk through questions or struggles and provide guidance and accountability was key for me. Tracking my food has gone from being a lot of work to becoming a habit, I’ve gained a lot of knowledge about what I’m putting into my body, and I’ve ditched some bad habits that were keeping me from reaching my goals.
female, 30-39, frequent exerciser
Join over 30,000 members who have transformed their lives
FAQ
We've compiled a list of our most frequently asked questions about our nutrition coaching services.
If you don't see an answer to your question, you can send us an email from our contact form.
All FAQYes! Upon sign-up, you'll fill out an in-depth questionnaire and tell us about your goals, fitness, day-to-day lifestyle, current habits, past dieting history, food preferences, and so much more. You'll also get the chance to request a coach. Learn more about our team here.
If you want us to choose for you, our Director of Coaching will use everything you share to personally match you with a member of our team based on their unique coaching specialties.
Although we are confident in our matching, we get that there can be personality mismatches, and we don't get it right 100% of the time. You can request a coach switch by emailing info@workingagainstgravity.com.
You’ll track your progress and communicate with your coach in Seismic, an app designed specifically for WAG. Here, you'll log your weight, macros, measurements, and more based on what you and your coach decide to track. Seismic is available on iOS, Android, and the web.
Monthly video calls are included in our Nutrition Coaching Plus membership, providing an extra layer of connection and support with your coach. No matter which membership you choose, you can purchase a one-off call with your coach whenever you’d like a little extra connection. Our coaches love meeting face-to-face with their clients.
There is no limit on how often your coach changes your macros, no matter which membership you choose. In each check-in, you'll share an in-depth summary of your week, and if macro changes are necessary to keep you working towards your goals, your coach will communicate the changes with you.
Tracking macros is a great way to learn what is in your food and what works best for your body. But, we understand that it may not be for everyone, especially if you’re just starting your nutrition journey.
Our coaching software—Seismic—allows your coach to turn tracking metrics (like macros) on and off based on what you choose to focus on together. In other words: you don’t have to track macros to be successful on the WAG program.
Yep! When you sign up for the program, you’ll have the option to select “Pregnant” and give us more information in your questionnaire. We’ll pair you with one of our Pregnancy Nutrition Coaches. If you’re breastfeeding, you’re part of our Traditional Program, but our questionnaire will prompt you to let us know if milk supply is something you and your coach need to keep tabs on as you work towards your goals.
Are you wondering if you can succeed with WAG if you’re vegan, vegetarian, paleo, gluten-free, or just a picky eater? You can! We choose your macros, and you choose your food. Your coach will give you personalized recommendations based on your dietary preferences to help you feel confident hitting your targets and reaching your goals.
We don’t bill insurance, but our memberships are HSA/FSA-eligible through Truemed. Final qualification is based on evaluation and approval from a licensed provider, but Truemed makes getting refunded for your monthly membership quick and easy.
We don’t write workouts or provide fitness programming, but your nutrition goals will align with your activity level and fitness goals! Your coach will want to know about your workout frequency and how you feel in and out of the gym so they can adjust your program accordingly.
Most likely, yes! We don’t practice medical nutrition therapy, meaning we expect you to continue working with your physician and won’t give you medical advice outside of our scope of practice. That said, we will always consider health issues while helping you improve your nutrition. If you’d like more details about your situation, please get in touch with us at info@workingagainstgravity.com.
Explore our coaching portal, Seismic.
Seismic is WAG's digital hub for all things nutrition. Use it for hosting messages between you and your coach, progress photos, calendar touchstones, and overall programming. And it's available on desktop and as a mobile app.
Ready to Start Your Transformation?
Join thousands of members who have transformed their lives with personalized nutrition coaching.
Meet Your Certified Health Coach
Experts in nutrition science and the art of coaching, our job is to teach you a sustainable way to stay fit and healthy. We are masters of accountability.
Brittany Werner MS, RDN, LDN
Coach / Director of Coaching / Registered Dietician (RDN)
Hello! I'm Brittany, a dedicated registered dietitian nutritionist and the driving force behind empowering individuals to embrace food freedom and transform their lives. As the Director of Coaching at Working Against Gravity, I have spent over 17 years h...
Learn more about Brittany Werner
Alex Oskian MS, RDN
Registered Dietician (RDN)
Hi! My name is Alex Oskian. I would love to be your WAG coach. :) My journey of becoming a nutrition coach started in high school where I suffered from disordered eating and compulsive exercising because I wanted to be the thinnest I could be. Those behav...
Learn more about Alex Oskian
Josh Holton
Coach
My name is Josh Holton and I live in Traverse City, MI with my amazing wife Jessica (also a WAG coach), and our kids Milos and Lucy. I’m co-owner of CrossFit Due North, and we have been a thriving gym since its inception over seven years ago! I have...
Learn more about Josh Holton
Jessica Holton
Coach
Hey! I’m Jess. I live in northern Michigan (think “tip of the mitt”) with my husband Josh (also a WAG coach!) and our two kiddos. We spend lots of time as a family – outside playing/walking/bike riding, trips to the library and park, etc! We are very much...
Learn more about Jessica Holton
Hollye Henderson
Coach
My name is Hollye Henderson and I live in Jackson, MS. I started and still own CrossFit JXN for the last 9 years. I still compete in the sport myself including a trip to the Masters CrossFit Games this past year. Once my college soccer career ended,...
Learn more about Hollye Henderson
Mitch Lockhart
Coach / Marketing Specialist
Hey there! My name is Mitch Lockhart, and I’m a coach and marketing specialist here at Working Against Gravity. Thank you for your interest in our small company and for taking some time to get to know the team. We’re glad you’re here!With a public relatio...
Learn more about Mitch Lockhart
Ali Macy MS
Coach
Hey hey! I’m Ali, and I live in northern Vermont (think, 20 minutes from the Canadian border) with my husband, our son, and our two very energetic German Shorthaired Pointers. We spend a ton of time outside hiking, paddle boarding, camping, and soaking up...
Learn more about Ali Macy
Pam Fox
Coach
Hi, I’m Pam and I’m glad you’re here! Becoming a WAG client six-plus years ago was one of the best decisions I have ever made. It helped me reach my personal goals and opened up the doors to help many more people than I could at the CrossFit box I owned a...
Learn more about Pam Fox
Rob Henry
Coach
Hey! I'm Rob, a nutrition coach with 5 years of experience. I have been in the Strength & Conditioning, and functional fitness, realm for 20 years. 17 of those years I owned and operated two CrossFit affiliates, and ran a weightlifting club as a level...
Learn more about Rob Henry
Maria Higgins MS
Coach
I’m Maria - mama to three girls, Crossfit gym owner, wife and foodie living in Portland, Oregon. I have my Master’s degree in Nutrition and Functional Medicine, and I’ve been coaching clients 1-on-1 for 8 years. As a busy mom with little ones, I lov...
Learn more about Maria Higgins
Meghan Flynn
Coach
When I joined the nutrition coaching space a couple of years ago, I wanted nothing more than tohelp clients reach their goals while still living a fulfilling lifestyle. My nutrition journey startedearly on in college, where maintaining flexibility was a t...
Learn more about Meghan Flynn
Jordan Johnsen
Coach
Jordan grew up watching her mom do at-home workouts on her NordicTrack or going to the gym for a workout, so as Jordan got older, sports and the gym were a large part of her life. After high school, she worked the front desk at Gold’s Gym and later Orange...
Learn more about Jordan Johnsen
Nicola Spencer
Coach
Nicola has always been active. She grew up playing soccer and eventually got into long-distance running, completing three half marathons. It wasn’t until finding CrossFit that Nicola started paying attention to her nutrition and learned the importance of ...
Learn more about Nicola Spencer
Jennifer Davis
Coach
Sports and nutrition were never a significant part of Jen’s life when she was growing up. She danced and ran track in grade school but after leaving dance in the seventh grade, she didn’t have a desire to work out or participate in sports. Then, Jen suffe...
Learn more about Jennifer Davis
Jessica Gonzalez
Coach
Jessica joined Working Against Gravity as a client in 2017 with the goal of improving her body composition and learning how to fuel her CrossFit workouts. She gained a ton of strength, but still wasn't happy with who she saw in the mirror. While working w...
Learn more about Jessica Gonzalez
Megan Bushong
Coach
Meg was a very active child and began playing sports at 3-years-old. She played tennis and basketball through high school and grew to love supplementing her sports with strength training. When she got to college she remained active but missed the competit...
Learn more about Megan Bushong
Sarah Caffrey
Coach
Sports and fitness have always been a big part of Caffrey’s life, but even after going on to coach Division 1 college softball, she never felt like she knew enough about nutrition. Without a grasp on nutrition, Caffrey felt burnt out working 60+ hours a w...
Learn more about Sarah Caffrey
Tabitha Parker
Coach
As someone who never played a sport in her life, having a healthy lifestyle and becoming a nutrition coach is not something Tabitha ever thought possible. A newborn & children’s photographer for over 20 years, Tabitha struggled with her weight most of...
Learn more about Tabitha Parker