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WAG has been exactly what I needed. I've tried many different strategies, both by myself and paid apps/programs, but never saw the aesthetic results that I wanted. The accountability that my coach provided plus the flexibility of the program got me the results I wanted to see in about 2 months... when I had tried other programs for over a year. As CrossFit gym owner and very consistent exerciser, I figured I had reached my peak physique, but here I am getting tattoos and taking my shirt off in Denver when it's 50 degrees out because I like the way I look now.