But Why?
Why Choose Working Against Gravity

Image: Alex Oskian | WAG Coach and RDN
Working Against Gravity was founded in 2014, making us one of the first on the macro tracking and flexible dieting scenes. Since then, we have worked with over 30,000 people—from elite athletes to members new to nutrition and training—to help them reach their body composition and health goals.
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Image: Josh and Jessica Holton | WAG Coaches
At WAG Nutrition, we focus on getting to know the whole you—your goals, routines, preferences, day-to-day, family circumstances, and unique body—to help you build sustainable habits you can trust and adapt to any circumstance life throws your way.
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We believe that tracking macros is a spectacular way to build knowledge and awareness around food. Through weekly check-ins and unlimited messages, we’ll help you build this confidence and encourage you to find the balance that allows you to feel proud in your skin and in your nutrition choices while living a life you love.
Join NowThe WAG Nutrition Process
Get a Coach
Tell us about you and get paired with your personal Nutrition Coach
Get the App
Receive starting macro prescription and track progress with the Seismic Coaching App
Get to Work
Check-in with your coach weekly for accountability, adjustments and tailored feedback
Get Results
Experience transformative changes in your body, habits, confidence and food choices
Nutrition Coaching Essentials
With our one-on-one nutrition program, you'll get coached into the best shape of your life so you love what you see in the mirror and how you perform in the gym.
Nutrition Coaching Plus
Everything included in our Nutrition Coaching Essentials program plus more connection and support from your coach with a personalized meal plan and monthly video calls.
Flexible Dieting Crash Course
In this interactive four-week course, you’ll learn the ins and outs of macro tracking and basic nutrition science, get personalized targets from a WAG Coach, and build the habits you need to sustain your results.
For Nutrition Coaches
Learn about our all-in-one coaching platform to serve your clients and grow your business.
Weight Loss Meal Plans
These 3-Phase Meal Plans are written by Dietitians on the WAG staff. They’ll help you learn what foods help you reach your goals and keep your choices quick and easy as you lose weight. Your plan includes:
- Three meal plans based on your gender and starting weight—each with a new calorie intake, set of macros, and list of meals based on your weight loss progress
- A how-to guide that walks you through every step of your three-phase plan, when to move from one cutting phase to the next, and how to measure progress accurately along the way
- Expansive food lists to help you build food awareness and make swaps based on your personal preferences
- The WAG Nutrition Guide Ebook to help get you started and dig deeper into the world of macros and nutrition

Join the Free WAG Community
The aim of our Mighty Networks community is to create a place where like-minded people can connect, grow their nutrition knowledge, and have a bit of fun! When you join you’ll get access to:
- Blog posts and podcasts to help you navigate your nutrition journey
- Exclusive posts from WAG coaches sharing their top health & nutrition tips
- Special promotions on WAG products and services
- Interviews with the coaches. Get to know the people behind the brand
- Much more!

Looking to Become a WAG Certified Nutrition Coach?
Become an expert in nutrition science and master the art of coaching with our AFAA and NASM-approved certification program.
Learn About CertificationMacro Calculator Cheat Sheet
Steal our secret sauce! We’ll walk you through determining your personalized macro needs for weight loss, gain, or maintenance.
Get Free DownloadNutrition Guide
From macro tracking to meal timing and everything in between, learn how to utilize flexible dieting strategies to reach your goals.
Get Free DownloadUltimate Travel Nutrition Guide
Getting out of your routine doesn't have to put a damper on your nutrition goals. Our Travel Nutrition Guide will help you snack, sip, and sweat confidently when you're on the road, at a resort, or anywhere in between.
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