Your Personal Online Nutrition Coach
The Only Nutrition Program You'll Ever Need
Bridging the gap between evidence-based practices and practical strategies, we take a holistic approach to nutrition.
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Trusted by elite athletes, health professionals, and major publications.
How Do WAG Nutrition Coaching Services Work?
Step-by-step, here is what happens when you sign up with a WAG Certified Health Coach.
No matter your experience level, your functional nutrition coach will empower you to take control of your nutrition. If you're willing to do the work, we won't stop until you've crossed your finish line. Moreover, we’ll teach you to keep the results you’ve earned.
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Get a Coach
Make an account in our coaching portal and tell us about your food preferences, past dieting experience, fitness goals, and more. We’ll match you with one of our expert coaches, or you can select your coach.
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Get Your Program
Receive your personalized macro plan, first check-in date, and starting recommendations from your functional nutrition coach.
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Get Face-to-Face
If you’re part of our Nutrition Coaching Plus program, you’ll meet face-to-face with your coach in your first week for deeper, even more personalized connection and support.
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Get to Work
Tackle your first week with 24/7 support from your coach. You and your coach will adjust nutrition and lifestyle habits that don’t serve you while doubling down on what works.
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Get Tailored Guidance
Complete your first check-in! Upload weekly metrics, food logs, and recaps to your coaching portal and receive feedback and program adjustments.
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Get Results
Habits, mindset, skill sets, and results—we guide you every step of the way and won’t stop until you’ve reached your goals.
Choose Your Membership
You’ll have a chance to tell us about your training style
and goals in your New Member Questionnaire.
First, decide if our Lite, Essentials or Plus tier works best for you.
Lite
Not for beginners.
Only for seasoned macro trackers.
$99
- Personalized Macro Prescription
- 2 check-ins per month
- 24/7 messaging with your coach
- Data tracking in our app Seismic
- New member packet
- 3-month commitment
Currently waitlisted. Join the waitlist and you'll receive an email invite when it's your turn to join.
Essentials
Great for new and seasoned macro trackers
$159
- Personalized Macro Prescription
- Weekly check-ins & 24/7 messaging with your coach
- Data tracking in our app Seismic
- New member packet
- 3-month commitment
- Discounted 6 and 12-month subscription options. Learn more about WAG Pass.
Purchased a WAG Pass? Enter your WAG Pass code in the promotion code field at checkout to redeem.
Plus
Best for new macro trackers and those who want to reach their goals as quickly as possible
$199
- Everything in Essentials plus...
- Monthly Video Calls with your Coach
- 7-day meal plan based on your macros and food preferences
- 50% off annual Macros First subscription
- 3-month commitment
- Discounted 6 and 12-month subscription options. Learn more about WAG Pass.
Purchased a WAG Pass? Enter your WAG Pass code in the promotion code field at checkout to redeem.
Commit to your health—get a discount.
Buy a 3, 6 or 12-month coaching membership upfront at a discounted rate. Once you purchase your WAG Pass, apply your code at checkout anytime.
Purchase WAG Pass
Explore our coaching portal, Seismic.
Seismic is WAG’s digital hub for all things nutrition. Use it for hosting messages between you and your coach, progress photos, calendar touchstones, and overall programming. And it’s available on desktop and a mobile app.
Meet Your Certified Health Coach
Experts in nutrition science and the art of coaching, our job is to teach you a sustainable way to stay fit and healthy. We are masters of accountability.
Brittany Werner MS, RDN, LDN
Hello! I'm Brittany, a dedicated registered dietitian nutritionist and the driving force behind empowering individuals to embrace food freedom and transform their lives. As the Director of Coaching at Working Against Gravity, I have spent over 17 years h...
Learn more about Brittany Werner
Ali Macy MS
Hey hey! I’m Ali, and I live in northern Vermont (think, 20 minutes from the Canadian border) with my husband, our son, and our two very energetic German Shorthaired Pointers. We spend a ton of time outside hiking, paddle boarding, camping, and soaking up...
Learn more about Ali Macy
Josh Holton
My name is Josh Holton and I live in Traverse City, MI with my amazing wife Jessica (also a WAG coach), and our kids Milos and Lucy. I’m co-owner of CrossFit Due North, and we have been a thriving gym since its inception over seven years ago! I have...
Learn more about Josh Holton
Amy Locati
Welcome to WAG! I’m Amy and I live in the beautiful Pacific Northwest. Functional fitness has always been part of my life. I spent summers harvesting the famous Walla Walla sweet onions on my family farm. I was a forklift driver, sprinkler pipe mover, and...
Learn more about Amy Locati
Jessica Holton
Hey! I’m Jess. I live in northern Michigan (think “tip of the mitt”) with my husband Josh (also a WAG coach!) and our two kiddos. We spend lots of time as a family – outside playing/walking/bike riding, trips to the library and park, etc! We are very much...
Learn more about Jessica Holton
Alex Oskian MS, RDN
Hi! My name is Alex Oskian. I would love to be your WAG coach. :) My journey of becoming a nutrition coach started in high school where I suffered from disordered eating and compulsive exercising because I wanted to be the thinnest I could be. Those behav...
Learn more about Alex Oskian
Tara Roberts
First of all, welcome to TeamWAG! My name is Tara Roberts. I started my fitness journey in junior high when I started running track and playing softball. I loved being active and outside. I took a break from sports during high school and picked back up...
Learn more about Tara Roberts
Mitch Lockhart
Hey there! My name is Mitch Lockhart, and I’m a coach and marketing specialist here at Working Against Gravity. Thank you for your interest in our small company and for taking some time to get to know the team. We’re glad you’re here!With a public relatio...
Learn more about Mitch Lockhart
Nicole Kupfer
Hi! My name is Nicole Kupfer, and I’m a coach here at Working Against Gravity. I’m happy that you are here! I have been a WAG client since 2016 and a coach since 2018. As a coach, it is extremely important to me to help each client find the best nut...
Learn more about Nicole Kupfer
Pam Fox
Hi, I’m Pam and I’m glad you’re here! Becoming a WAG client six-plus years ago was one of the best decisions I have ever made. It helped me reach my personal goals and opened up the doors to help many more people than I could at the CrossFit box I owned a...
Learn more about Pam Fox
Rob Henry
Hey! I'm Rob, a nutrition coach with 5 years of experience. I have been in the Strength & Conditioning, and functional fitness, realm for 20 years. 17 of those years I owned and operated two CrossFit affiliates, and ran a weightlifting club as a level...
Learn more about Rob Henry
Maria Higgins
I’m Maria - mama to two girls, Crossfit gym owner, wife and foodie living in Portland, Oregon. I have my Master’s degree in Nutrition and Functional Medicine, and I’ve been coaching clients 1-on-1 for 8 years. As a busy mom with little ones, I love ...
Learn more about Maria Higgins
Meghan Flynn
When I joined the nutrition coaching space a couple of years ago, I wanted nothing more than tohelp clients reach their goals while still living a fulfilling lifestyle. My nutrition journey startedearly on in college, where maintaining flexibility was a t...
Learn more about Meghan Flynn
Jordan Johnsen
Jordan grew up watching her mom do at-home workouts on her NordicTrack or going to the gym for a workout, so as Jordan got older, sports and the gym were a large part of her life. After high school, she worked the front desk at Gold’s Gym and later Orange...
Learn more about Jordan Johnsen
Nicola Spencer
Nicola has always been active. She grew up playing soccer and eventually got into long-distance running, completing three half marathons. It wasn’t until finding CrossFit that Nicola started paying attention to her nutrition and learned the importance of ...
Learn more about Nicola Spencer
Hollye Henderson
Hollye grew up playing soccer and continued on to play in college. Throughout that time she was just as addicted to the training aspect as she was the competition. She began lifting weights and creating her own workouts as a teenager. Once her coll...
Learn more about Hollye Henderson
Jennifer Davis
Sports and nutrition were never a significant part of Jen’s life when she was growing up. She danced and ran track in grade school but after leaving dance in the seventh grade, she didn’t have a desire to work out or participate in sports. Then, Jen suffe...
Learn more about Jennifer Davis
Jessica Gonzalez
Jessica joined Working Against Gravity as a client in 2017 with the goal of improving her body composition and learning how to fuel her CrossFit workouts. She gained a ton of strength, but still wasn't happy with who she saw in the mirror. While working w...
Learn more about Jessica Gonzalez
Megan Bushong
Meg was a very active child and began playing sports at 3-years-old. She played tennis and basketball through high school and grew to love supplementing her sports with strength training. When she got to college she remained active but missed the competit...
Learn more about Megan Bushong
Sarah Caffrey
Sports and fitness have always been a big part of Caffrey’s life, but even after going on to coach Division 1 college softball, she never felt like she knew enough about nutrition. Without a grasp on nutrition, Caffrey felt burnt out working 60+ hours a w...
Learn more about Sarah Caffrey
Tabitha Parker
As someone who never played a sport in her life, having a healthy lifestyle and becoming a nutrition coach is not something Tabitha ever thought possible. A newborn & children’s photographer for over 20 years, Tabitha struggled with her weight most of...
Learn more about Tabitha Parker
How can a WAG Online Nutrition Coach Help Me?
Isn’t it time you finally feel confident in your body and nutrition approach?
Our functional nutrition coaches specialize in different areas, and we’ll ensure you’re matched with someone well-versed in what you want and need.
If you’ve tried a million diets, jump from one fad to the next, feel “stuck” in your weight loss journey, or are confused about what nutrition approach works best for your body, you’re in the right place.
- Get macros based on your body, food preferences, past dieting experience, and more so you can reach your goals without giving up the foods you love
- Use our coaching portal to track habits like hydration, sleep, stress, alcohol intake, meals out, and more
- Learn food-prepping strategies that are realistic to your lifestyle and schedule
- Dive into mindset strategies and habit changes needed to make long-term, sustainable progress
Nutrition makes all the difference if you’re looking for that extra edge or next gear. Your coach will adjust recommendations based on your training style, frequency, intensity, and goals so you can get or stay lean while improving your athletic performance and recovery.
- Get macros based on your training frequency, body, and goals
- Develop meal-timing strategies based on your training schedule and intensity
- Share workouts and food logs with your coach and monitor performance and recovery
- Feel confident with competition-fueling strategies. Whether you compete locally or in the CrossFit Games—we’ve worked with athletes of all calibers
- Lean out while optimizing performance with muscle-sparing cuts that encourage strength maintenance
- Increase lean muscle mass without gaining unnecessary body fat
Take the stress out of making weight for your next competition—whether it is in three years, three months, or three weeks. We’ll match you with a coach who has guided hundreds of athletes through successful cuts while minimizing the impact on game-day performance.
- Get macros based on your training, recovery, and competition frequency
- Learn cutting and meal timing strategies tailored to your current weight, goal weight, and weigh-in time
- Share workouts and food logs with your coach and monitor performance and recovery
- Get assistance monitoring float weight and adjusting nutrition strategies leading up to competition
- Feel confident with water loading and last-second weight-cutting strategies
- Lean out while optimizing performance with muscle-sparing cuts that encourage strength maintenance
- Increase lean muscle mass without gaining unnecessary body fat
Nutrition makes all the difference in your performance and recovery throughout training and on race day. We’ll help you develop strategies to feel confident in your fitness, improve performance, and overcome any obstacle thrown your way.
- Get macros based on your training, recovery, and race frequency
- Implement intra-workout fueling strategies tailored to your race distance
- Feel confident in pre-and post-race meal ideas so you feel fueled, not weighed down
- Share training sessions and food logs with your coach and monitor performance and recovery
- Lean out while optimizing performance with muscle-sparing cuts that encourage strength maintenance
- Increase lean muscle mass without gaining unnecessary body fat
Pregnancy and postpartum nutrition is fluid—your needs change depending on trimester, training, and so much more. We’ll match you with an experienced pregnancy coach who will help you make food and lifestyle choices that support your goals and growing little one.
- Work with your coach to decide when and if to track macros
- Get realistic meal-prepping strategies based on your ever-changing energy levels and food preferences
- Confidently manage food aversions and cravings without worrying if your baby is getting what they need to thrive
- Take the question mark out of food choices and food safety concerns—our coaches can help you include pregnancy superfoods in your day-to-day choices
- Monitor pregnancy weight gain and any OBGYN recommendations
- Explore new mindset strategies as your body, training, and general needs evolve
Why Choose Working Against Gravity Online Nutrition Coaches?
Whatever you're chasing,
we can help you get it.
“WAG has taught me how to reach my goals while still having a life. I never felt like I was missing out on anything and I am so proud of the progres...”
Nikki Houghton
WAG Client
“I honestly could not have accomplished my goal without WAG and my coach. The results were incredible! I feel strong and look amazing!”
Melissa Bennett
WAG Client
“WAG has given me so much more than getting back into shape. It has changed my relationship with food, helped me create a positive mindset and to fi...”
Emily Ganz
WAG Client
“It wasn't very long before I had gained complete trust in my coach and as long as I did my part and was diligent in my efforts the results showed e...”
Randy Van Brunt
WAG Client
“I love it so much! I was always so torn on spending this kind of money on something like this, but it works! I’ve been so in love with my progress...”
Calin Sims
WAG Client
“I LOVE WAG. It's been amazing! My goal was to drop body fat and I've lost 21 pounds to date!”
Tracy Thompson
WAG Client
“WAG is absolutely wonderful and I think it is one of the main reasons why I am feeling as good as I am today.”
James Belk
WAG Client
“I have been consistent in tracking and weighing everything I eat and it has changed my life! I am in love with this program and can't imagine my li...”
Kailee Stewart
WAG Client
“The thing I liked about WAG and flexible dieting in general, is just that, it is flexible... Body image wise, I am way more confident and happy, an...”
Alyssa
WAG Client
“The WAG program is a truly flexible program. WAG approaches it's nutritional programs exactly the way they approach it's clients; individualistically.”
Justin Holt
WAG Client
“The improvement in my performance (CrossFit) and my overall physical changes have been amazing. But it's really my 180 degree change in confidence,...”
Laurenne
WAG Client
“I’ve taken a lot of different paths in my life and I‘m not sure where my path would have taken me had I not started WAG. What I do know is that ch...”
George H.
WAG Client
““Tracking Macros is sustainable for life, some days I use my food scale some days I estimate. If I'm in a rush or on the road all day for work I st...”
Matt Luff
WAG Client
“WAG is a program that is quite different to anything else I have tried. I seriously cannot thank my coach enough for the endless support she has ha...”
Madelyn Warren
WAG Client
“Working with my coach at WAG has genuinely changed my life! It's been a journey that I'm forever grateful for, and for two reasons: I have changed...”
Rose O.
WAG Client
FAQ
We've compiled a list of our most frequently asked questions about our nutrition coaching services.
If you don't see an answer to your question, you can send us an email from our contact form.
All FAQStart by filling out our in-depth questionnaire so we can get to know you—your current body composition, short- and long-term goals, expectations, food preferences, schedule, training style, and more. You can also request a coach if desired or, you can leave it up to our Director of Coaching to match you with a coach based on their specialties and your goals.
Download our app
Along the way, you’ll track your progress and communicate with your coach in Seismic, an app designed specifically for WAG. Here, you'll log your weight, macros, measurements, and more based on what you and your coach decide to track. Seismic is available on iOS, Android, and the web.
Connect with your coach
Once you and your coach are matched, they'll reach out with your initial macro prescription, our New Member Packet, your first check-in date, and other need-to-know info to get you started. Through regular check-ins, you'll discuss what’s working, and what needs to shift, ask questions, and get personalized feedback and unlimited macro adjustments.
If you have questions or are looking for motivation outside of your weekly check-in, you can message your coach at any time with Seismic's messaging system.
Personalize it
Along the way, you may want a little extra support. You can purchase one-off video calls and personalized meal plans whenever you need more coach connection or meal inspiration.
Then what?
You become eligible for the WAG Alumni Program after six consecutive months. If you decide to give it a shot, you'll continue working with the same coach and shift to two check-ins per month at a lower monthly rate. This is a great option for people who have reached their goals or feel confident in their ability to stick with their plan but still want to keep a coach in their corner for program changes and accountability.
Upon sign-up, you'll fill out an in-depth questionnaire and tell us about your goals, fitness, day-to-day lifestyle, current habits, past dieting history, food preferences, and so much more. You'll also get the chance to request a coach. Learn more about our team here.
If you want us to choose for you, our Director of Coaching will use everything you share to personally match you with a member of our team based on their unique coaching specialties.
Although we are confident in our matching, we get that there can be personality mismatches, and we don't get it right 100% of the time. You can request a coach switch by emailing info@workingagainstgravity.com.
Our program is specifically designed for you and changes as your body, goals, and seasons of life change.
We’ll help you get off the hamster wheel of yo-yo dieting by tailoring a nutrition program to you and providing support and accountability along the way. WAG is not an overnight solution or a quick fix—we work with you to help you find a sustainable approach to your nutrition, so you walk away with the confidence and knowledge needed to maintain your results long-term.
As one of the first nutrition coaching companies in the macro-counting space, we have withstood the test of time and helped over 30,000 clients reach their goals.
A meal plan is included in our Nutrition Coaching Plus membership.
Your meal plan is based on your first set of coach-prescribed macros and any food preferences you indicated in your initial questionnaire. Use these seven days of meals and snacks to make food selection quick and easy as you get the hang of communicating with your coach and tracking macros.
If you are not a current WAG member, you can purchase a Weight Loss Meal Plan based on your biological sex, weight loss goal, current weight, training frequency, and more factors you share with us upon purchase. Learn more about our meal plans HERE.
Depending on your membership, video calls with your coach may be included. Our Nutrition Coaching Plus plan consists of an onboarding call with your 1:1 WAG Nutrition Coach, an initial meal plan based on your coach-prescribed macros, three written check-ins per month, and a monthly call once per month to touch base face-to-virtual-face.
No matter which membership you choose, you can purchase a one-off call with your coach whenever you’d like a little extra connection. Our coaches love meeting face-to-virtual-face with their clients to provide that next level of support.
There is no limit on how often your coach changes your macros, no matter which membership you choose. In each check-in, you'll share an in-depth summary of your week, and if macro changes are necessary to keep you working towards your goals, your coach will communicate the changes with you.
Tracking macros is a great way to learn what is in your food and what works best for your body. But, we understand that it may not be for everyone, especially if you’re just starting your nutrition journey.
Our coaching software—Seismic—allows your coach to turn tracking metrics (like macros) on and off based on what you choose to focus on together. In other words: you don’t have to track macros to be successful on the WAG program.
Yep! When you sign up for the program, you’ll have the option to select “Pregnant” and give us more information in your questionnaire. We’ll pair you with one of our Pregnancy Nutrition Coaches. If you’re breastfeeding, you’re part of our Traditional Program, but our questionnaire will prompt you to let us know if milk supply is something you and your coach need to keep tabs on as you work towards your goals.
Are you wondering if you can succeed with WAG if you’re vegan, vegetarian, paleo, gluten-free, or just a picky eater? You can! We choose your macros, and you choose your food. Your coach will give you personalized recommendations based on your dietary preferences to help you feel confident hitting your targets and reaching your goals.