Business Program for Gyms

Bring one-on-one nutrition coaching to your gym.

WAG Business Program: What is it?

The WAG Business Program is for business owners who want to offer nutrition coaching without having to reinvent the wheel. Our proven system holds people accountable long term, not just for a weekend seminar or a 30-day challenge.

Sound like you? Here’s how it works…

  1. WAG Coach Certification

    In order for you to become a WAG Business, you or one of your coaches has to complete the WAG Coach Certification—the exact same curriculum we use for all of our coaches!

  2. Join the WAG Business Program

    Finished the WAG Coach Certification? Awesome, now you can sign up to become an official WAG Business.

  3. Marketing Materials

    We’ll send you a comprehensive digital and in-person marketing and sales package, including over a year of emails and social media posts.

  4. Nutrition Coaching Software

    You’ll have the ability to coach your nutrition clients directly within our exclusive coaching software, Seismic.

  5. Support Throughout Your Journey

    Here’s what makes our program special: You’ll have a dedicated team to support you the whole way. From certifying your coach, to promoting the program to your members, to launch day and beyond, you’ll have unlimited access to coaching, technical and marketing support—including monthly mastermind calls with WAG’s own Michael Cazayoux!

“This has totally transformed our business. We’ve been able to increase our prices, we have no push back, we’re getting way better results, our marketing is easier, our advertising costs have gone down, my ability to manage my coaches is tenfold and our business has a buzz to it because we’re able to make good on the promise on the front side that we can really transform your life.”

- John Swanson, owner of the Granite Games and Crossfit Fast Factory

Become a one-stop-fitness-shop.

We’ve all heard some version of “abs are made in the kitchen”, and as fitness professionals, we know it’s true. After interviewing 100+ gym owners, we know that you’re probably struggling to support your clients in their nutrition in a reliable, scalable way.

This program offers you the opportunity to truly become a one-stop shop for your clients’ fitness needs rather than having to direct them to other companies for their nutrition.

More transformations. More profitability. Plain and simple.

With your sights set on progress, Working Against Gravity is here to help you with the following:

  • Giving you a scalable, proven nutrition system to get your members better results
  • Growing your business financially by expanding your offerings
  • Building loyalty with your current member-base
  • Inspiring new sign ups along the way (referrals)
  • Opening career paths for staff interested in nutrition coaching
  • Assisting in the acceleration – and preservation – of mind and body results

“My favorite thing about the program is watching our members learn, grow and tell their transformation stories. It’s an amazing feeling as a business owner. We work out for one hour a day, and the ability to support our members for the other 23 hours of the day has brought so much more value to our gym.”

- Brad, owner of CrossFit Due North

WAG Business Program Badge

Invaluable coach training.

To become a WAG Business Program, you and/or one of your coaches will first need to go through the WAG Coach Certification Program.

This is a multiphase course that includes nutrition basics and fundamentals, setting and changing macronutrient profiles and responding to sample check-ins. Throughout the course, we also discuss the art of coaching, including how to build a growth mindset, motivational interviewing and many other mindset-related topics.

Participants receive feedback and support from one of WAG’s most experienced coaches during the entire process. The course takes 30 hours on average, which usually takes between four to 16 weeks to complete, and no nutrition background is required to complete it.

Graduates of the coach program will have the power to help their clients find the nutrition plan that they can actually stick to.

The proof is in the program.

WAG’s nutrition program has worked for over 21,000 gym-goers, from the world’s elite competitors to your average Joes and Josephines.

The business program will help you give your clients support in their nutrition so they can reach their loftiest goals, without distracting you from your everyday professional commitments.

Here are a few of the transformations that have resulted from this nutrition program…

"I honestly could not have accomplished my goal without WAG and my coach. The results were incredible! I feel strong and look amazing!" Read More >

— Melissa Bennett

"My coach was very patient, not pushy and allowed me to be mindful of expectations. In short, WAG is life changing! I’d recommend to all looking for lasting results." Read More >

— Melissa Cunningham

"My coach helped me through all these weeks with a lot advice, always willing to help me and guided me through this process of ups and downs." Read More >

— Paulo Pinho

Here's how we acheive this? Meet Seismic.

No more spreadsheets, email threads or scheduling apps, Seismic does it all for you, saving you valuable time while improving the quality of your nutrition coaching service.

Seismic is WAG’s proprietary web tool that stores communication, data and educational materials the way one might store their wallet, keys and duffle in a locker. It’s a digital hub for all things nutrition, hosting coach-to-member messages, progress photos, calendar touchstones and overall programming. Here’s a demo:

What Seismic Does:

  • Progress Tracking and Analysis

    Clients can log and monitor their progress over time using real data such as body weight, measurements, stress levels, energy, hunger and sleep.

  • Coach-Client Interaction (check-ins and messages)

    Our Check-In feature makes it easy for clients to submit all of their week’s data in an easy-to-read format, speeding up the time it takes the coach to review. The messaging platform means that your clients can reach out for support at any time, and keeps all of your conversations stored in one place.

  • MyFitnessPal Import and Auto-Sync (macros, food logs and notes)

    One of the big barriers for a client is having to manually send data to their coach. Seismic removes the work by syncing their MyFitnessPal app to their Seismic account and loading the data for them! This makes the check-in process for the client simple and quick.

  • Progress photo

    Clients can upload up to four photos per check-in to help them and their coach monitor progress. It allows for a side-by-side view and tracking how many weeks there are between each photo.

  • Calendar

    Important dates are often connected to nutrition goals—the calendar feature keeps the coach and client aware of upcoming events that might impact the client’s nutrition plan.

“The ability to connect with other coaches and WAG staff when support is needed is phenomenal. It is allowing our coaches to get clients to their goals as effectively as possible.”

- Merissa, CrossFit Gym Owner

Business Program: What's included?

  • Nutrition Coaching Software

    As a WAG Business Partner, you’ll have access to coaching your own clients directly in Seismic, our user-friendly and all-encompassing coaching platform.

  • Marketing Á Sales Materials

    You’ll receive a blueprint for your launch, plus ongoing marketing material that is constantly growing.

  • Monthly Masterminds

    Monthly group calls with WAG President Michael Cazayoux and other business program owners to talk about nutrition, members, marketing and more.

  • Ongoing Support

    You will always have access to a strong support network, with coach support and business admin available to answer any questions you have.

  • Tech Support

    If you have any software questions or concerns, consider the WAG Tech Team part of your team.

Getting 50 of your current members on the program could add $7,500 to your monthly revenue.

Add the increased lifetime value of your customer as the result of improved client experience and greater transformation, and the question then becomes, can you afford not to do this?

By joining forces with WAG, you will help more of your clients benefit and see the results they are after. Period.

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