Business Program for Gyms

Bring one-on-one remote nutrition coaching to your gym.

WAG Business Program: What is it?

The WAG Business Program is for business owners who want to offer nutrition coaching without having to reinvent the wheel. Our proven system holds people accountable long term, not just for a weekend seminar or a 30-day challenge.

Adding this service to your business will not only help your members see better results faster, it will also give you a way to generate revenue remotely and connect with members outside of the gym.

Here's what's included

  1. WAG Business Blueprint

    In this in-depth outline, we give you a step-by-step guide to starting your business — from how to create your website to how to get clients and so much more.

  2. Marketing & Sales System

    You’ll receive a comprehensive digital and in-person marketing and sales package, including over a year of promotional and informative emails and social media posts to gain new clients and add value for your current customers.

  3. Nutrition Coaching Software

    With the ability to coach your nutrition clients directly within our exclusive coaching software, Seismic, you can focus on the human side of coaching — while we handle the admin and tech sides, including accepting payments. This simplifies scaling your business, so you can continue to grow and help change as many lives as possible.

  4. Digital Mentorship

    From finding your first members, to launch day and beyond, you’ll have unlimited access to coaching, technical and marketing support!

  5. Tech Support

    If you have any software questions or concerns, consider the WAG Tech Team part of your team.

“This has totally transformed our business. We’ve been able to increase our prices, we have no push back, we’re getting way better results, our marketing is easier, our advertising costs have gone down, my ability to manage my coaches is tenfold and our business has a buzz to it because we’re able to make good on the promise on the front side that we can really transform your life.”

- John Swanson, owner of the Granite Games and Crossfit Fast Factory

Become a one-stop-fitness-shop.

We’ve all heard some version of “abs are made in the kitchen”, and as fitness professionals, we know it’s true. After interviewing 100+ gym owners, we know that you’re probably struggling to support your clients in their nutrition in a reliable, scalable way.

This program offers you the opportunity to truly become a one-stop shop for your clients’ fitness needs rather than having to direct them to other companies for their nutrition.

Connect with clients from anywhere.

This program is completely online, giving you the opportunity to continue making an impact on members’ lives even outside of the gym.

Now more than ever, we need to invest in relationships over products. This program gives you the ability to connect with clients directly, strengthening your relationship and the member’s sense of loyalty.

Grow your confidence & your client list.

  • Build a remote business for uncertain times

    With a platform and system that sets you up to work 100% online, you can create a career where you can work whenever, from wherever you want, giving you security and freedom. Plus, you can show up to work in your pjs everyday.

  • Maximize your revenue

    Set your coaching price to whatever works for you. 50 members at $150/per month could add $7,500 to your monthly revenue.

  • Learn the art of getting clients without being a sleazy salesman.

    We’ll teach you how to get your first clients and how to market yourself so that your clients come to YOU. We do this by giving you a done-for-you marketing and sales system, and unlimited support from our team.

  • Provide a professional & seamless experience.

    Our all-encompassing nutrition coaching software gives your clients the ability to effortlessly check-in, upload photos, track their progress and even pay you.

  • Build upon your confidence as a coach and business owner.

    With a system backed by thousands of transformations, monthly support calls with WAG staff and all of the resources that comes with this program, we promise you will feel much more confident in your coaching (and business-owning) abilities.

  • Save hours of your time.

    Spend less time dealing with the logistics of running your business and more time working one-on-one with your clients. This will allow you to offer the absolute best service and also free up time so you can take on more clients.

  • Stand out as a nutrition coach.

    This system not only makes it easier to do your job from behind-the-scenes, but it also provides your clients with resources and education to help them follow the plan, stay consistent and make massive transformations. When your clients are successful, they are your walking billboards.

“My favorite thing about the program is watching our members learn, grow and tell their transformation stories. It’s an amazing feeling as a business owner. We work out for one hour a day, and the ability to support our members for the other 23 hours of the day has brought so much more value to our gym.”

- Brad, owner of CrossFit Due North

Invaluable coach training.

To become a WAG Business Program, you and/or one of your coaches will first need to go through the WAG Coach Certification Program.

This is a multiphase course that includes nutrition basics and fundamentals, setting and changing macronutrient profiles and responding to sample check-ins. Throughout the course, we also discuss the art of coaching, including how to build a growth mindset, motivational interviewing and many other mindset-related topics.

Participants receive feedback and support from one of WAG’s most experienced coaches during the entire process. The course takes 30 hours on average, which usually takes between four to 16 weeks to complete, and no nutrition background is required to complete it.

Graduates of the coach program will have the power to help their clients find the nutrition plan that they can actually stick to.

The proof is in the program.

WAG’s nutrition program has worked for over 21,000 gym-goers, from the world’s elite competitors to your average Joes and Josephines.

The business program will help you give your clients support in their nutrition so they can reach their loftiest goals, without distracting you from your everyday professional commitments.

Here are a few of the transformations that have resulted from this nutrition program…

"I have tried many different programs before and WAG has stood out far above them all. The positivity and optimism of my coach were refreshing each week. I have never felt better!" Read More >

— Doreen P.

"This was a very scary time but my coach was always there guiding me and I learned to just trust the process. I have been able to maintain my weight within 3 lbs since August." Read More >

— Dana Schell

"I’m really proud of myself for sticking with the program and the changes I’ve made. I haven’t felt this positive about myself in a really long time. This program has been so transformative for me." Read More >

— Laura N.

How do we achieve this? Meet Seismic.

No more spreadsheets, email threads or scheduling apps, Seismic does it all for you, saving you valuable time while improving the quality of your nutrition coaching service.

Seismic is WAG’s proprietary web tool that stores communication, data and educational materials the way one might store their wallet, keys and duffle in a locker. It’s a digital hub for all things nutrition, hosting coach-to-member messages, progress photos, calendar touchstones and overall programming. Here’s a demo:

What Seismic Does:

  • Progress Tracking and Analysis

    Clients can log and monitor their progress over time using real data such as body weight, measurements, stress levels, energy, hunger and sleep.

  • Coach-Client Interaction (check-ins and messages)

    Our Check-In feature makes it easy for clients to submit all of their week’s data in an easy-to-read format, speeding up the time it takes the coach to review. The messaging platform means that your clients can reach out for support at any time, and keeps all of your conversations stored in one place.

  • MyFitnessPal Import and Auto-Sync (macros, food logs and notes)

    One of the big barriers for a client is having to manually send data to their coach. Seismic removes the work by syncing their MyFitnessPal app to their Seismic account and loading the data for them! This makes the check-in process for the client simple and quick.

  • Progress photo

    Clients can upload up to four photos per check-in to help them and their coach monitor progress. It allows for a side-by-side view and tracking how many weeks there are between each photo.

  • Calendar

    Important dates are often connected to nutrition goals—the calendar feature keeps the coach and client aware of upcoming events that might impact the client’s nutrition plan.

  • Nutrition Education

    Your clients will have a knowledge base of educational information inside their Seismic account. This includes in-depth content on tracking macros, meal timing, workout templates and hundreds of other topics related to their nutrition.

  • Payment Processing

    Tracking who owes you what and when can be a logistical nightmare! With Seismic, this is all taken care of for you, making it super simple for you and your clients.

“The ability to connect with other coaches and WAG staff when support is needed is phenomenal. It is allowing our coaches to get clients to their goals as effectively as possible.”

- Merissa, CrossFit Gym Owner


Basic Standard Premium Premium+
Max Clients 5 25 75 75+
Referral Program
Message Templates
Health Metrics
Coach Delegation
$65/mo $250/mo $500/mo Contact us

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