The WAG Business Program is for business owners who want to offer nutrition coaching without having to reinvent the wheel. Our proven system holds people accountable long term, not just for a weekend seminar or a 30-day challenge.
Adding this service to your business will not only help your members see better results faster, it will also give you a way to generate revenue remotely and connect with members outside of the gym.
In this in-depth outline, we give you a step-by-step guide to starting your business — from how to create your website to how to get clients and so much more.
You’ll receive a comprehensive digital and in-person marketing and sales package, including over a year of promotional and informative emails and social media posts to gain new clients and add value for your current customers.
With the ability to coach your nutrition clients directly within our exclusive coaching software, Seismic, you can focus on the human side of coaching — while we handle the admin and tech sides, including accepting payments. This simplifies scaling your business, so you can continue to grow and help change as many lives as possible.
From finding your first members, to launch day and beyond, you’ll have unlimited access to coaching, technical and marketing support – including monthly mastermind calls with WAG staff and other business program members!
If you have any software questions or concerns, consider the WAG Tech Team part of your team.
- John Swanson, owner of the Granite Games and Crossfit Fast Factory
We’ve all heard some version of “abs are made in the kitchen”, and as fitness professionals, we know it’s true. After interviewing 100+ gym owners, we know that you’re probably struggling to support your clients in their nutrition in a reliable, scalable way.
This program offers you the opportunity to truly become a one-stop shop for your clients’ fitness needs rather than having to direct them to other companies for their nutrition.
This program is completely online, giving you the opportunity to continue making an impact on members’ lives even outside of the gym.
Now more than ever, we need to invest in relationships over products. This program gives you the ability to connect with clients directly, strengthening your relationship and the member’s sense of loyalty.
With a platform and system that sets you up to work 100% online, you can create a career where you can work whenever, from wherever you want, giving you security and freedom. Plus, you can show up to work in your pjs everyday.
Set your coaching price to whatever works for you. 50 members at $150/per month could add $7,500 to your monthly revenue.
We’ll teach you how to get your first clients and how to market yourself so that your clients come to YOU. We do this by giving you a done-for-you marketing and sales system, monthly mastermind calls, and unlimited support from our team.
Our all-encompassing nutrition coaching software gives your clients the ability to effortlessly check-in, upload photos, track their progress and even pay you.
With a system backed by thousands of transformations, monthly support calls with WAG staff and all of the resources that comes with this program, we promise you will feel much more confident in your coaching (and business-owning) abilities.
Spend less time dealing with the logistics of running your business and more time working one-on-one with your clients. This will allow you to offer the absolute best service and also free up time so you can take on more clients.
This system not only makes it easier to do your job from behind-the-scenes, but it also provides your clients with resources and education to help them follow the plan, stay consistent and make massive transformations. When your clients are successful, they are your walking billboards.
- Brad, owner of CrossFit Due North
To become a WAG Business Program, you and/or one of your coaches will first need to go through the WAG Coach Certification Program.
This is a multiphase course that includes nutrition basics and fundamentals, setting and changing macronutrient profiles and responding to sample check-ins. Throughout the course, we also discuss the art of coaching, including how to build a growth mindset, motivational interviewing and many other mindset-related topics.
Participants receive feedback and support from one of WAG’s most experienced coaches during the entire process. The course takes 30 hours on average, which usually takes between four to 16 weeks to complete, and no nutrition background is required to complete it.
Graduates of the coach program will have the power to help their clients find the nutrition plan that they can actually stick to.
WAG’s nutrition program has worked for over 21,000 gym-goers, from the world’s elite competitors to your average Joes and Josephines.
The business program will help you give your clients support in their nutrition so they can reach their loftiest goals, without distracting you from your everyday professional commitments.
Here are a few of the transformations that have resulted from this nutrition program…
"My coach was great at pushing me outside of my comfort zone to make necessary changes, but was also supportive and understanding when I had setbacks. I have a good understanding of how to manage my own nutrition and lifestyle to continue making progress." Read More >
"Love WAG. Always refer them to my friends, family and members of my gym." Read More >
" I still don't believe it. I'm really proud of myself. I still have more to learn which is exciting. Honestly, if I didn't have a nutrition coach I wouldn't have figured any of this out." Read More >
No more spreadsheets, email threads or scheduling apps, Seismic does it all for you, saving you valuable time while improving the quality of your nutrition coaching service.
Seismic is WAG’s proprietary web tool that stores communication, data and educational materials the way one might store their wallet, keys and duffle in a locker. It’s a digital hub for all things nutrition, hosting coach-to-member messages, progress photos, calendar touchstones and overall programming. Here’s a demo:
Clients can log and monitor their progress over time using real data such as body weight, measurements, stress levels, energy, hunger and sleep.
Our Check-In feature makes it easy for clients to submit all of their week’s data in an easy-to-read format, speeding up the time it takes the coach to review. The messaging platform means that your clients can reach out for support at any time, and keeps all of your conversations stored in one place.
One of the big barriers for a client is having to manually send data to their coach. Seismic removes the work by syncing their MyFitnessPal app to their Seismic account and loading the data for them! This makes the check-in process for the client simple and quick.
Clients can upload up to four photos per check-in to help them and their coach monitor progress. It allows for a side-by-side view and tracking how many weeks there are between each photo.
Important dates are often connected to nutrition goals—the calendar feature keeps the coach and client aware of upcoming events that might impact the client’s nutrition plan.
Your clients will have a knowledge base of educational information inside their Seismic account. This includes in-depth content on tracking macros, meal timing, workout templates and hundreds of other topics related to their nutrition.
Tracking who owes you what and when can be a logistical nightmare! With Seismic, this is all taken care of for you, making it super simple for you and your clients.
- Merissa, CrossFit Gym Owner